Cannabis SEO Tips to Boost Your Sales
February 25th, 2022 by Catherine Marqueses
As the breeze of marijuana legalization spreads nationwide, the competition in the market follows its lead. Since the competition grows rapidly, both storefront and web-based cannabis businesses need to be competent in SEO.
Given that it is so difficult to advertise a product such as marijuana online, SEO is essential to provide greater exposure to your dispensary. Regardless of whether the seller is operating in a city-sized market or the entire country, if you are in the cannabis industry, then paying close attention to SEO will take you a long way.
Table of Contents
1. Understand keyword strategy
Keywords are one of the most important factors for businesses that also sell through e-commerce and are essential for a successful SEO strategy. To get your cannabis business to the next level and bring in traffic to your dispensary, you must conduct thorough research on the best keywords. What is a keyword, you might ask?
A keyword is a popular term or phrase used by users when searching for something on the internet, such as your business. Working in the marijuana industry means that the terms most suitable for you to use include cannabis-related words such as CBD, THC, weed dispensary online, buy weed online, ETC.
Although these terms and phrases are relevant to your business, the results online may not always show what a buyer is looking for. Instead of dispensaries like yours, the results could just consist of articles and blogs, so make sure you use the right keywords for cannabis SEO.
2. Use Social Media
Social media platforms are becoming more and more important for not only the average person but also web-based businesses. They allow businesses to engage with consumers on a more personal level.
It is a tool that provides a multitude of functionality to companies that use it, from marketing and promotion to customer service and e-commerce. Businesses can use social media platforms such as Instagram, Facebook, Twitter, etc., to conduct several business operations with little to no costs. Besides promoting your business on social media, you can also improve your ranking in search engine results the more popularity and traffic your page gets.
3. Create a Google’s business profile
This is a great way to solidify your place on the internet as creating a profile will automatically index your name, address, as well as phone number with google. As a result, whenever a person uses the right keyword, your cannabis business will be among the registered business profiles. In addition, it also allows your business to be shown on Google maps whenever someone in your area searches for nearby dispensaries.
4. Add your business to popular directory listings.
Cannabis-related directories such as Weedmaps and Leafly are among the most reputable directories that can benefit your cannabis business by bringing in more traffic. Registering to these sites can increase the chances of someone finding your business as they are the first sites to show up for anything cannabis-related.
5. Create blogs
The key to a successful SEO strategy is to maintain the traffic by posting blogs and newsletters on your website. These can include blogs based on topics such as new promotion schemes, events, new products, and what have you. It is a great way to keep bringing visitors to your website while simultaneously promoting your business. Make sure to post articles and blogs regularly.
Building your website and bringing in traffic without the help of a professional can be challenging, but it is possible. By following these tips, your business will surely gain the traffic it deserves as long as you pay attention to detail and stay persistent.